Promotion of the Eurobodalla Shire as a tourism destination is set to take a new direction with the appointment of a Sydney-based creative company, JimJam Ideas.
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Mayor Liz Innes announced the partnership with the council, saying it was time for a change.
“This is incredibly exciting for our tourism industry because JimJam is a leading Sydney agency who have done amazing things for Tasmanian tourism and Flinders Island. They really get nature-based tourism and the characters of smaller communities,” she said.
“We’ve participated in the Unspoilt campaign for the past six years, but we identified in our Eurobodalla Destination Action Plan the need for a new creative marketing approach.
“We need to make sure the Eurobodalla’s marketing cuts through into the Sydney, Canberra, regional NSW and Victorian markets. Our tourism manager Dr Meredith Wray has been doing consumer perception research and her research gives us confidence we’re on the right track in taking a new strategic marketing direction.”
