A $640,000 tourism campaign has been launched to promote the Eurobodalla Shire to city folk in the ACT, Victoria and Sydney.
Subscribe now for unlimited access.
$0/
(min cost $0)
or signup to continue reading
The shire's 13-week campaign, "Eurobodalla - All Kinds of Natural", was shown to more than 100 tourism operators at the Basil Sellers Exhibition Centre at Moruya on Wednesday, July 31.
It hopes to attract holidaymakers in the "shoulder season" when tourism operators struggle.
"All Kinds of Natural has been jointly funded by Eurobodalla Council and the NSW Government through the Regional Tourism Fund, each contributing $320,000," the council said.
Mayor Liz Innes hopes the campaign will sell the shire to city folk, from singles to families.
"In particular, we're focusing on couples aged in their 30s through 50s looking for adventure and are willing to pay for a quality experience," Cr Innes said.
"We're also wanting to bring to the shire more of those families with kids aged eight-to-15 years, looking to reconnect with nature and each other."
Planning and Sustainability director Lindsay Usher said the campaign promoted "a hidden gem of the South Coast".
Sydney Weekender and the Sunrise TV show are due to visit the shire as part of the campaign. It will include TV advertising in the ACT, regional NSW and regional Victoria, online videos, including for Destination NSW. It will appear on the visitnsw.com homepage. Eurobodalla tourism businesses can use campaign images, social media artwork and promotional text.
"The campaign and new brand are integral to the council's fresh approach to tourism, which also includes new destination marketing, events and nature-based tourism strategies," the council said.
