Celebrity chef and former River Cottage Australia host Paul West has become the ambassador for this year's Narooma Oyster Festival.
Festival chair Cath Peachey said no one knows the region and its produce better than Mr West
"He's the perfect person to promote this year's oyster festival," she said.
Mr West's first official outing as ambassador was on the Today Show at Batemans Bay on Friday where he praised the qualities of the Sydney rock oyster and the Far South Coast's pristine waterways where they grow.
Mr West is a highly respected chef and is passionate about sustainable food production, producing and buying local food and the delicious culinary creations that can result.
He has hosted the popular TV series River Cottage Australia (RCA), filmed at Central Tilba.
He is also an ABC presenter of the popular Gardening Australia, Back Roads and Catalyst TV programmes and the author of two cook books.
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Mr West and oyster industry guru John Susman will co-host the festival's Long Table Dinner on the Friday night (May 1) on the Wagonga Inlet.
The epicurean experience celebrates Sydney rock oysters and South Coast produce. It is supported by Whale Coast Realty and ticket's for the lunch are available to purchase online.
The Narooma Oyster Festival takes place over May 1-2.
Check the Narooma Oyster Festival website www.naroomaoysterfestival.com and Facebook for more information.