South Australia’s new festival set to reignite springtime in the state

South Australia has revealed plans for a new festival that will run each spring. The Bloom festival is described as a “celebration of South Australia’s springtime events and festivals … coloured by music, sports, arts, culture, food and wine”. 

Premier Steven Marshall is excited for Bloom 2021 to encourage visitors and spending through Adelaide and regional South Australia. He said: “Our city is known for its summer of sport, the Mad March festival season and winter attractions such as the Adelaide Cabaret and new major event Illuminate Adelaide – now it’s time for spring to shine. Springtime is when Adelaide is in full bloom, so it is the perfect time to hold more events, more often. Our state’s spring calendar is more exciting than ever.”