3:00 AM | WITH his tribal tattoos, whispy beard and long dreadlocked hair, John Butler looks exactly like what he is, a laid-back indie-rocker who takes things pretty easy. But he's shown he can be a tough businessman too, announcing he has taken on - and beaten - the American ad agency that produced a commercial to run during the American Superbowl football game this year which featured actor John Stamos and a song that sounded very, very similar to one of Butler's.